Bacardi Product Launch
Overview
To launch the new pear-flavored (La Poire) vodka for Grey Goose, we produced an amazing event for 350 bartenders and bar owners. The Garden of Eden theme incorporated pears instead of apples and was displayed throughout the Art Gallery. Upon entering the venue, guests were greeted by two pear topiaries and an amazing wall of candles and pears.
Once inside, the branding of the Grey Goose logo was seen on the wall with gobo lighting, on the dance floor, on two ice sculptures, on the bar and perhaps the most fun airbrushed on the back on a model, who was the centerpiece for a rolling table. The DJ kept the guests dancing in the lounge area, decorated with plush banquettes. A pear flambé station delighted the guests, as did the menu of flavored drinks.
Coordination Effort Included:
- concept development and creative design
- site and vendor coordination
- entertainment and décor design and management
- logistical management
- on-site logistics and operations
Client Remarks
"Debbie did a great job capturing the look and feel of Grey Goose Vodka without going overboard. We loved it." - Jaime Rohlich, Bacardi